Recent Posts
Kainos Consulting is committed to helping clients explore trends and best practices in the marketing function. Here are some of our most recent blog posts.
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I had a friend in business school (on a finance track) who famously said to us marketing types that brand is simply about deciding between blue and green. The thing is, I think he largely meant it, and there are many others who probably feel the same way. Be honest. When you think of branding,…
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Raising a round of funding is a momentous achievement for any early-stage company. Whether it’s a seed round, Series A, or Series B, securing additional capital marks the beginning of a new growth phase—one that requires a strong brand, impactful messaging, and a repeatable customer acquisition plan. Many organizations assume that the next logical step…
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I had a client the other day ask me if public relations (PR) was still a thing. I’m paraphrasing, but that was the gist. His thinking was twofold: As a marketing professional who cut his teeth working as a press secretary for a U.S. Senator, my initial reaction was “of course.” I couldn’t just rely…
See all blog posts:
- Brand vs. brand: Understanding the Critical Difference Can Pave Your Way to Hyperscale Growth
- Why Early-Stage Startups Should Consider Fractional CMO Services to Scale Efficiently
- Why PR Matters More Than Ever in an AI-Driven Information Age
- What to Look for in a Fractional CMO
- The Case for Outsourcing Marketing Leadership
Fractional CMO Services 