Category: Best Practices
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The Human Middleware: 6 Checks & Balances for Leveraging AI in Marketing
AI is no longer a nice-to-have for marketers; it is the engine room of modern content creation, personalization, and analytics. At Kainos Consulting, we see AI as a powerful co-pilot. However, with anything new, we must build bridges of trust, not blind faith. Think of AI like crude oil. In its raw form, oil is dark,…
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Why PR Matters More Than Ever in an AI-Driven Information Age
I had a client the other day ask me if public relations (PR) was still a thing. I’m paraphrasing, but that was the gist. His thinking was twofold: As a marketing professional who cut his teeth working as a press secretary for a U.S. Senator, my initial reaction was “of course.” I couldn’t just rely…
Fractional CMO Services 